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George Lois Work Is Worship Essay

George Lois



While he is one of the most successful creative advertisers of the 20th centuries, George Lois is quick to recognize his upbringing. Born to a hard working Greek family, Lois grew up in the Bronx where he started working in his fathers flower shop at the age of 5. His early career brought him in contact with the CBS Advertising department, Sudler & Hennessy and Herb Lubalin and he would probably be the first person to admit that he owes them a debt of gratitude saying "People who don't think they owe something to somebody are crazy.". Wherever it is that he came from, he has left his mark on the advertising world through his successful work for Mtv, VH1, Esquire, ESPN, Tommy Hilfiger and USA Today.


In 1959 Lois began working at the advertising agency that would give birth to big idea thinking and the revolution of the advertising industry, Doyle Dane Bernbach (DDB). Not a huge fan of the current state of the advertising world, he has proclaimed that advertising is an art and not a science and that only mediocre ideas need testing. While his career has afforded him many successes it is undoubtedly his covers for Esquire that are most recognized. Throughout the 1960s and 70s Lois worked with editor Harold Hayes to create covers for the magazine that effectively represented some of the most notable ideas of their time.




The American Historical Review

Description:The American Historical Review (AHR) is the official publication of the American Historical Association (AHA). The AHA was founded in 1884 and chartered by Congress in 1889 to serve the interests of the entire discipline of history. Aligning with the AHA’s mission, the AHR has been the journal of record for the historical profession in the United States since 1895—the only journal that brings together scholarship from every major field of historical study. The AHR is unparalleled in its efforts to choose articles that are new in content and interpretation and that make a contribution to historical knowledge. The journal also publishes approximately one thousand book reviews per year, surveying and reporting the most important contemporary historical scholarship in the discipline.

Coverage: 1895-2012 (Vol. 1, No. 1 - Vol. 117, No. 5)

Moving Wall: 5 years (What is the moving wall?)

The "moving wall" represents the time period between the last issue available in JSTOR and the most recently published issue of a journal. Moving walls are generally represented in years. In rare instances, a publisher has elected to have a "zero" moving wall, so their current issues are available in JSTOR shortly after publication.
Note: In calculating the moving wall, the current year is not counted.
For example, if the current year is 2008 and a journal has a 5 year moving wall, articles from the year 2002 are available.

Terms Related to the Moving Wall
Fixed walls: Journals with no new volumes being added to the archive.
Absorbed: Journals that are combined with another title.
Complete: Journals that are no longer published or that have been combined with another title.

ISSN: 00028762

EISSN: 19375239

Subjects: History, American Studies, History, Area Studies

Collections: Arts & Sciences I Collection, JSTOR Essential Collection